Are you a clear communicator in your own culture? Part 2 of this series Engaging the Secular World is an in-depth exploration of the emerging generations, what defines them and how we can effectively engage with them.
An understanding of our times and our contexts is important in giving us direction and strategy when we share the Gospel. Social researcher Mark McCrindle explains why understanding the emerging generations is now a challenge. While change is a normal part of culture, the speed and scale of the change in the recent decade has altered society. And so we must be innovative in finding ways to engage and connect.